What is the best way to promote your online shop and boost sales? How can you increase organic traffic to your eCommerce store without relying solely on PPC and paid advertising?
The answer is through SEO for eCommerce.
Every site’s success depends on these three letters: SEO. Whether you have an eCommerce store or a basic informational blog, SEO is the driving force that lets everyone know you exist.
The term “Search Engine Optimization (SEO)” is simply the process of optimizing your website around specific keywords in order to rank higher in search engines, such as Google.
How to generate traffic to your online shop
Here are the best practices to optimize your online store for better organic growth:
1. Optimize Keywords To grow your organic traffic
it’s essential to write high-quality content using tools for content writing but should also incorporate your target keywords into the content.
Without target keywords, it can be difficult to get your content to rank on the search engine results pages (SERPs). So, First, use keyword research tools such as Google Keyword Planner, Solvid, and Mangools KWFinder to find keywords that are relevant to your brand.
Select those keywords that have a high search volume and low competition. These are the keywords that you should consider incorporating into the content of your online store. Add these keywords to your page titles, URLs, and meta descriptions. Also, for product pages, try incorporating them into the product descriptions and product titles.
A word of caution here: When you’re adding keywords to your pages, make sure that you don’t overstuff your pages with them. This can lead to penalties.
2. Improve your website’s Page Speed
website’s page speed is extremely important for SEO. Page loading speed has already become a ranking parameter for Google. This means that if your website isn’t fast enough, you need to improve its speed to improve your ranking.
What’s more? For every 0.1 second improvement in the page loading speed, the conversion rates of eCommerce stores shot up by 8.4%. At the same time, the average order value (AOV) increased by 9.2%. This shows that there’s a direct correlation between page loading speed and organic growth.
So, how can you improve your page speed? First, start by checking your current page loading speed. For this, you can use Google PageSpeed Insights and Test My Site.
These tools will show you the current loading speed of your website so that you can get a clear idea of where you stand. They also show you the various fixes that you can work on them to improve this page loading speed. To boost your loading speed.
3. Research Your Competitors
After you’ve started your eCommerce store, you should list your competitors. While it helps to know who they are, it’s also an important strategy that you can use to drive the organic growth of your online store.
You can conduct competitor research using competitor analytics tools such as Mangools SiteProfiler and Solvid to find out the strategies of your competitors. Using these tools, it’s possible to figure out the gap in keywords between your brand and theirs.
This can help you find out what you need to focus on to outrank them. You can also find out which websites they’re getting backlinks from and approach them to get links back to your eCommerce store too. This can improve your backlink profile and give a boost to your website’s authority.
4. Optimize Your Site Architecture
It’s an important strategy that you should implement is that of optimizing your website’s architecture. A well-designed website is easy for users to navigate through. At the same time, it also helps improve your SEO. This is because it becomes easy for users and search engine crawlers to find the pages that they’re looking for.
How to optimize your site architecture:
You should try to design your website architecture such that users will require a minimal number of clicks to get to the pages they want. For this, you can leverage website designing tools that can help you design the framework of your website well.
It’s also essential to ensure that you don’t have broken links that lead to 404 errors. These links can weaken the website’s SEO and can also impact the user experience.
5. Leverage Internal Links
Internal links are important for navigation and also for your website’s structure. These are links that point from one page on your website to another.
It’s essential to have a powerful internal linking strategy as it can help you pass the link juice from one page to another. the internal links also show the most important pages of your website to Google along with the hierarchy. When you’re creating internal links, make sure that you optimize the anchor text. Use a wide variety of relevant anchor text to ensure that your links are optimized.
You can create internal links not only from one product page to another but also to and from blog posts. This can help you drive traffic from your blog to product pages too. However, you must ensure that you don’t overstuff your pages with internal links. Doing so can attract a penalty.
6. Optimize for Mobiles
If your eCommerce website isn’t optimized for mobile, you’re missing out on a huge chunk of your potential clients. This is because about 51% of all web traffic originates from mobiles now.
In 2021, it’s expected that about 54% of all retail eCommerce is set to happen on mobiles. And even from an SEO perspective, you should consider making your website mobile-friendly. The reason is that Google now has a mobile-first indexing system. This means that a website that doesn’t have a responsive design won’t be able to rank well in search results.
7. Create Blog Posts Around Popular Products
Publishing consistent, valuable, and all-around enjoyable content drives tons of traffic to your eCommerce site. Your online store is not all about selling products and services. In fact, most consumers are looking for more than just a retail shop to purchase from.
Now, if you’re wondering which topics you should cover on your website, then take a look at your most popular products. Since these products perform well in your store, you can create blog posts around them.
8. Use Power Words in Headlines to Boost CTR
Now, if you’re ranking in the top 10 results on search engines but aren’t getting traffic, then that’s because users aren’t clicking on your link.
You can add powerful words to make your titles more attractive and trigger an emotional response. For example, here’s a headline that uses powerful words like double, and it uses numbers to entice the visitor to click on the link.
9. Boost your organic social presence
With your online business, you’ll want to take every opportunity to boost your digital engagement. One of the easiest and most effective ways is to give a little extra love to your social media channels and make sure they’re stocked with vibrant images and engaging videos.
Other great ways to leverage social media are hosting giveaways, working with bloggers who are active in your niche, and using appropriate hashtags.
If you already have a pretty solid presence on social channels with a core audience, this is the time to build on that. Increase your post frequency and invest a bit more time in creating rich visual content and short, engaging videos. Boosting engagement with your followers increases the chance for brand awareness with their followers. Encourage sharing, and incorporate user-generated content.
If your social media presence needs some work, now’s the time. You don’t have to be everywhere. Make sure you have a presence on the channels that are appropriate for your target customer and put your energy there.
10. Run a Viral Giveaway
Viral giveaways are a great way of attracting visitors to your site. With Giveaways, you can also boost your social followers, increase brand awareness, gather leads, and grow your email list.
Giveaways provide an incentive for users to visit your store and participate in competitions. And you can offer multiple reward points if they share your post on social media, invites more people to participate, or provide an email address.
Now, are you wondering how to run a giveaway?
RafflePress is the best WordPress giveaway plugin you can use. It’s super easy to use and using its drag and drop builder, you can create amazing giveaways for your eCommerce store.
11. Send Push Notifications to Bring Back Visitors
Another way of getting people to visit your eCommerce store is by sending push notifications. These are clickable messages that appear on the user’s desktop or mobile.
You can use it to remind people about a flash sale, send them incentives like discounts, or inform them about a new product. Push notifications have a higher open rate than emails, so you have a higher chance of getting people to return to your online store.
12. Run an Email Marketing Campaign
It should come as no surprise that building an engaging email list is one of the most effective methods for driving traffic to your online shop.
One of the biggest mistakes you can make as an online shop owner is to focus so much on attracting new customers that you forget about everyone else.
You can launch Email campaigns to target new customers that have never purchased from you before, existing customers that have purchased from you in the past, and even lost customers that abandoned their carts sometime during the purchase process.
Conclusion
If you read through the tips in this article, you should be reassured that you don’t need a huge ad budget to be successful in e-commerce.
Know your audience, tailor your message to the right personas, and take advantage of some of the free tools and tactics available to you that we talked about in this article.
Different tactics work for different brands. Don’t be discouraged if one doesn’t bring a ton of new conversions right away. Try another tactic to find the ones that perform best for you.
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