The secret of link building m-learnology

Link building is a key part of any successful SEO strategy that involves getting other websites to link to yours — a simple hyperlink from one site to another. It is also agreed by many that it is one of the hardest parts of ranking a website, whilst one of the most rewarding when you get it right. 

Why is Link Building Important For SEO?

Link building takes time and effort. It is also hard to get right, meaning that those who can successfully execute tactics to build better links than their competitors typically see significant growth in organic traffic and revenue.

And that is why you need to understand why links are so important and should account for a considerable portion of your SEO campaigns’ resources.

the main reasons why you need to focus on link building as an SEO are:

  • You will rank higher on Google and other search engines.

  • You’ll enjoy increased credibility and trustworthiness as a business.

  • Google will find new pages on your site faster.

  • You could benefit from targeted referral traffic.

You can’t ignore link building, and you need to make sure you are rolling out tactics that give you a competitive advantage.

How to build links

There are many tactics and strategies that will help you get links from other websites to your pages.

1.Creating valuable backlinks


Creating Backlinks is at the core of off-site SEO and is a technique that is crucial for any site with the aspiration of ranking on page one. Backlinks are the number one ranking factor when Google determines where your site ranks. 


Google will more likely rank a site higher than another if one domain has more backlinks. Furthermore, Google also takes into account the quality of this link, a site with a higher domain that links to you are much more effective than a link from a site with a low DA. Nevertheless, Google’s algorithm does take into consideration the relevancy of the link to your domain.


There are two types of links that can be created to boost your off-page SEO performance:


  • Natural links: a link that is generated without any action taken. This can be either a blogger for example, who has a positive view towards your content and links to it from their site. This type of link can be a great sign of trust, appreciation, and endorsement.

  • Links created through self-promotion: These links can be created through promoting or marketing your business online. This type of link can be gained by asking clients to link to your site or an influencer sharing your content.

2. Social Media Marketing


One of the most effective off-page SEO techniques is using social media. Using social media platforms is a great way to extend the reach of your content. 


Not only can social media encourage more clicks to your latest piece of content, but it can be a crucial source of valuable backlinks from a site with a high DA:



3. Guest Content


Provide third-party websites with guest content is another effective online marketing technique that can also yield off-site SEO benefits. This could be a thought-leadership piece through to ‘how to’ video content, something that will capture the attention of their readers. You should look to reach out to third-party websites whose target audience is similar to your own, such as niche online trade publications. This way you will be increasing exposure and brand awareness amongst potential customers and heighten the chance of driving referral traffic from that website. 


Remember, placing content on a website with a strong DA, requires you to provide them with content or data in which is totally unique, and is likely to be in high demand from their audience.


4. Forum Posting


A forum posting site is an online discussion board that allows users to have meaningful conversations in the form of a posted message. When carried out correctly, forum posting can bring multiple benefits for your business:


  • Exposure to new customers

  • A better understanding of your customers

  • Opportunities to answer any questions customers or potential customers might have

Forum posting requires a long-term approach in order to build a trustworthy reputation amongst other members of the forum. Identifying forums with a ready-made community, who are discussing a service like which you offer. This is a great way of engaging with existing or potential customers online.


Identify forums threads on topics relevant to your business that you can add value to, such as expert knowledge on a specific topic to help answer a user’s question. Where appropriate, there may also be the opportunity to add a link back to your website as part of a forum discussion.


Always ensure that this activity is carried out sparingly, and a backlink to your website is only ever posted if it is highly relevant to the conversation, and genuinely helps to answer another user’s question.


5. Local Listings


Also known as directory listings, local SEO has always been a consistent off-page SEO technique. When done correctly, submitting your business to local listings can be vital for increasing revenue, reputation, and rankings, particularly in localized search results. 


Localized search results include those results where the user referenced a location as part of their search, as well as those where the results served, which are determined by the user’s IP address or location. The latter includes searches that often reference phrases such as ‘near me’ or ‘nearby’. Local listings are largely free and can be extremely powerful.


Not only can your business benefit from an increased amount of exposure and traffic but being listed in local directories present the opportunity of building a valuable backlink from a high DA site. Many directories are well-known on the web, and you are probably already familiar with many of them:



Submitting a local listing may seem easy, but ensuring that you provide identifying information across each listing is crucial for this off-page SEO technique. 


Business information such as the business name, address, and contact number must be identical across all listings. This may seem simple, but discrepancies like abbreviations, or misspellings can have huge impacts on your listings as it can create confusion for Google. In the likelihood of this happening, Google may display the wrong information, or even not show your listing at all in the SERPs.


However, when local listings are implemented correctly they can be extremely powerful and can bring additional business from both national, and international audiences.

 

6. Ask Employees for Links


Depending on the size and focus of your company, many of your employees may have blogs, personal sites, or other link sources that you can push some of your link-building efforts off

7. Testimonials

It's a tactic that's definitely deserving of a spot on this list. like guest posts, you're trading something (your testimonial) for the link. 

 Final Thoughts

Link building isn’t rocket science. The tactics I shared above will work for all websites. You just need to execute them. Your job is to test each tactic and see what works best for you. At which point, you can work on scaling your efforts to build more links with less effort.


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